Opinion Adelaide Crows New Logo Discussion

The new Crows logo is...

  • Awesome

    Votes: 21 10.4%
  • Good

    Votes: 80 39.8%
  • Meh

    Votes: 54 26.9%
  • Not Good

    Votes: 18 9.0%
  • Terrible

    Votes: 28 13.9%

  • Total voters
    201

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You know how when they put a new model car out on the road for test drives, they cover it with patterns to disguise the shape?

That's what this "leak" is.

I hope.
We aren’t capable of anything that clever.
Right now they are sitting in a board room listening and reading the negative comments and are absolutely shocked.

Then they will come to this conclusion
the simpsons adult GIF
 

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Hopefully the agency we fired leaked it or something and we go with something else but I think this is it.

That yellow font on Adelaide will be unreadable at small sizes.

No doubt a committee of non visual people came up with a list of must haves.

Hundreds of thousands of dollars spent.

Get back fancy mockups and a long story about the journey of the crow or something.

Non design people at the club decide that yep this ticks all of the requirements boxes it must be good.

Or we were too cheap to hire a branding/logo agency and just got the person who knocks up the Instagram posts to have a go.

“Why pay experts when we’ve got someone on staff”

Can’t really imagine other variations of this on things like New Era caps and whatever.
 
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The leak is horrible.. will be the worst logo we've had by far if true
Nah. Current one is far worse.

It's also better in the correct orientation.

Fix the beak though.
 
To be fair, on that final 9 version it does look a bit better and I can see the overlapping coloured sections better. I’m coming around. Maybe.
 

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Opinion Adelaide Crows New Logo Discussion

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