Opinion Adelaide Crows New Logo Discussion

[Runnin Blue]

It's probably that average because someone at the clubs daughter or wife or brother has started learning the ropes on design and we've given them the job.
Boys/Girls club.

More likely they paid some company full of pompous airheads way too much money to design new branding.

They should have made it a public competition. Fans submit ideas. Members vote on them.

 

[bomberclifford]

There’s no way that proposrd design has been done by a reputable brand agency. It looks like something from 99designs or Fiver. Possibly even something that was iterated through AI, hence those weird colour overlaps on the wing/shoulder.

Regardless of the quality of the design, in my opinion, it just feels wrong. It doesn’t feel like it represents the AFC.

Hopefully there’s a revision stage that pulls it into line.

 

[1990crow]

There’s no way that proposrd design has been done by a reputable brand agency. It looks like something from 99designs or Fiver. Possibly even something that was iterated through AI, hence those weird colour overlaps on the wing/shoulder.

Regardless of the quality of the design, in my opinion, it just feels wrong. It doesn’t feel like it represents the AFC.

Hopefully there’s a revision stage that pulls it into line.

It's devastating we've waited 15 years and this is the result.

 

[FR0GGY]

It's devastating we've waited 15 years and this is the result.

Would be like port finally sacking Ken only to get another Ken!

 

[radiojake]

A good summary of our current logo status

Was reading the thread on my laptop while sitting next to my partner - she has zero interest in football

I explained that I was a bit concerned with the new logo but it has potential

She thought it looked weird, but then asked "what is the current logo?"

I showed her the current one

She instantly replied "yuck, the new one is way better"

That is where we are at

 

[1970crow]

I'm going to be honest and say it's growing on me seeing some edits like this one from @AFC_jp83 on X.

Looks like a bunch of shapes placed together. Couldn't be less impressed.

 

[1970crow]

I've been messing around with the stripes.

Triangle, square, rectangle, triangle, triangle, rectangle. YUK, it's horrible, has no character or texture. It's coloured shapes given to a primary school kid and they're told to make a flying bird. But it's very AFC, so there's that.

 

[1970crow]

There’s no way that proposrd design has been done by a reputable brand agency. It looks like something from 99designs or Fiver. Possibly even something that was iterated through AI, hence those weird colour overlaps on the wing/shoulder.

Regardless of the quality of the design, in my opinion, it just feels wrong. It doesn’t feel like it represents the AFC.

Hopefully there’s a revision stage that pulls it into line.

Looks like it's been done inserting, sizing, rotating and colouring shapes in Excel.

 

[Burtonsgottago]

View attachment 2123901
View attachment 2124075
View attachment 2124077

The bottom one is very much in the style of the Tassie Devils logo

 

[Peter Doherty]

It's devastating we've waited 15 years and this is the result.

What's another 15 years?

 

[Burtonsgottago]

Made a slightly cleaner version of this.

Growing on me. The style and positioning of the font could make or break this logo.

 

[1990crow]

Growing on me. The style and positioning of the font could make or break this logo.

What's it look like without the white gaps?

 

[Mr_Moogle]

Triangle, square, rectangle, triangle, triangle, rectangle. YUK, it's horrible, has no character or texture. It's coloured shapes given to a primary school kid and they're told to make a flying bird. But it's very AFC, so there's that.

This is pretty angular but simple geometry should hold up better when printed on merch.

Still I can't blame anyone for being underwhelmed. This is a sidestep at best. I like these more than the bird head but still less than the 98 Logo.

 

[Lagooner]

Made a slightly cleaner version of this.

 

[Mr_Moogle]

View attachment 2124245

View attachment 2124246

That is an improvement. Well played.

 

[1970crow]

This is pretty angular but simple geometry should hold up better when printed on merch.

Still I can't blame anyone for being underwhelmed. This is a sidestep at best. I like these more than the bird head but still less than the 98 Logo.

It's just cultureless. Compare it to Collingwood's. We're fixated with this 'simple' styling. Draw an effing bird FFS. Don't assemble one from separate and distinct parts.

 

[Mr_Moogle]

It's just cultureless. Compare it to Collingwood's. We're fixated with this 'simple' styling. Draw an effing bird FFS. Don't assemble one from separate and distinct parts.

Pies put a shield/wreath behind the magpie otherwise it would look bad on merch. Never been keen on that style personally.

 

[WeeBlake]

This is how it is done

 

[Runnin Blue]

This is how it is done

View attachment 2124289

 

[Mr_Moogle]

It's just cultureless. Compare it to Collingwood's. We're fixated with this 'simple' styling. Draw an effing bird FFS. Don't assemble one from separate and distinct parts.

Just found this doing an image search. Would something like this be appealing to you?

 

[Billy Cart]

Shutts. texted 5AA this morning saying it's only one they are considering.

 

[1990crow]

Shutts. texted 5AA this morning saying it's only one they are considering.

Shutts could do his job and report that to the clubs fans with an official statement.

But nope, cowars behind a text to a radio station.
Like, how unprofessional is that.

 

[FR0GGY]

Shutts. texted 5AA this morning saying it's only one they are considering.

It’s the only one they are considering or its only 1 that they are considering amongst many?

 

[robboaustralia]

Remimds me of the old Adelaide Festival Theatre Hajek Sculpture.

 

[Peter Doherty]

It’s the only one they are considering or its only 1 that they are considering amount many?