Well you know what people say about opinions... I would imagine Fuller got paid around $35,000, but that is just a guess.
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AFLW 2024 - Round 10 - Chat, game threads, injury lists, team lineups and more.
Opinion Adelaide Crows New Logo Discussion
- Thread starter Skinny_Love18
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El Doederino
Norm Smith Medallist
- Apr 22, 2018
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I think more like double it
Then double it again
It’s a huge undertaking. Everything you’re seeing now from the club about the brand would have been through them.
The logo component is miniscule. The majority is on the research leading up to it and the collateral after.
SugarShane
C12 H22 O11
This is a horrific rebrand. They had a chance to do a complete reset and come up with an actual footy jumper and they end up at that. Half the time on TV it's just going to look like pyjamas.
It's like they took the criticism of "Just slapping a logo and side panels on a jumper doesn't make it a footy jumper", and then went in the complete opposite direction to fix it.
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bomberclifford
Importer/Exporter
Yep. There's more stuff too. A well considered motion graphics palette and a solid social media branding style.
It's comprehensive and it's well executed. Should still be fresh in 5-7 years time.
To be honest, I'm a little envious. Not of the particular style, but the fact that your club has done it well and followed best practice.
I was sceptical when I first saw that leaked logo, but think the overall result puts your club at the forefront of the AFL in terms of its brand image.
Scorpus
Moderator
- Apr 16, 2014
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I think the Gold Coast rebrand didn't consider how lighting may affect the jumper at all
There's going to be a lot of conditions where the logo is near invisible on the jumper making it just a full red design. The red on red is quite baffling.
There's going to be a lot of conditions where the logo is near invisible on the jumper making it just a full red design. The red on red is quite baffling.
- Sep 25, 2014
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Terrible. how do people eyeball each other and say "yep, this is what we are going with" surely, they know that the public and their own fans will flip out over this?
The guernsey is a massive fail. why not go with a traditional design?
I guess my guess was wrong.
Actually don't mind the direction GCS are heading with the away strip... but it still looks like a training guernsey.
Samcro24
Free the Cartel Colonel
- Oct 28, 2014
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The whole branding is missing character imo. Feels so corporate.
The strips are just terrible.
The have THE SUN to work with, and this is what they come up with?
My favourite Mighty Giants have a song for them though ...
Also ... as far as our new logo goes, I found a couple of versions in that explanation from the designers ... that I don't hate / makes more sense.
The overall design is definitely growing on me.
The overall design is definitely growing on me.
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I think someone said in here it would look good as a pin.
Added another one in there from a PIN design
The design incorporating a G an S as one, and a setting sun, is really very clever IMO... having been a graphic design teacher for so...toooo long, I give it a solid 8/10
However, there's not enough contrast in the colours of the home strip... something which I expect has already been mention over and over because it's so clearly obvious.
Clever should not be part of any logo design. Especially not a sports club logo.The design incorporating a G an S as one, and a setting sun, is really very clever IMO... having been a graphic design teacher for so...toooo long, I give it a solid 8/10
However, there's not enough contrast in the colours of the home strip... something which I expect has already been mention over and over because it's so clearly obvious.
If there is clever parts of the design, they should be nothing overt. (ie all under the hood)
Look at the best of the best, they aren't trying to get you to solve anything.
3 second test ... what is it? No idea with that abomination.
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That home guernsey is so embarrassing not only for them but the league as a whole, people always criticised their old one for looking like a training guernsey so they decided to double down. Why even put any detailing on a guernsey if it can’t even be seen on television when you’re playing a game?
I doubt many who came up with the ‘minimal distraction/stealth’ idea had sat through entire games of Australian Rules football, design firms are taking minimalist style to the actual extreme and sporting teams are now falling victim to their sells to accept their little effort offerings.
They have taken the piss with that design and taken advantage because of the tiny fan base that even half cares, imagine any other team just rolled out a blob one colour guernsey as their main home guernsey, they’d be rightly laughed at and forced to come up with something else. This design choice by the Suns is literally like if the Crows changed their home guernsey to the training one they wore in the practice matches this year because it fits in more with the current day graphic design minimalism.
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Funny, I saw it immediately. Instantly in fact.
I think it comes down to how your brain is wired.
- Aug 30, 2021
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I hope that top one finds itself on a cap and as an option to the tacked on embroided fluffed up botchy lumpy logo
Samcro24
Free the Cartel Colonel
- Oct 28, 2014
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A bit like the Nord jumper.
Possibly the laziest, most uninspiring sporting team uniform in the world!
The pin one(top) looks very nice.
Samcro24
Free the Cartel Colonel
- Oct 28, 2014
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