We have had the occasional Sunday game at 3:20 pm. I think as do a lot of others, we would get more to that than 4:40pm especially when you have to travel a distance to get to the game.
I can handle 3.20pm, still home at a reasonable time on a Sunday for kids and it’s a good TV slot.
4.40pm on a Sunday is just rubbish, as I said 10am or 11am start would get better TV ratings and bigger crowds.
Out of about 12 of us that go regularly only 4 are going Sunday, it just doesn’t work for people.