I don't completely subscribe to this train of thought. A jester does his job when people laugh and mock him - Cornes may be a clown but that's not his intention. Sure he likes to throw shock jock level grabs out there but I'm pretty sure he's doing it without any intentional sarcasm - yes, he says stuff for attention but fairly certain he believes what he says.
In the end I stopped reading any of his articles long ago, but I don't think he's 'winning' if people point out that he's an idiot.
I could buy that a lot more easily if he wasn't replicating Graham Cornes' niche in the media.