Straight up PR purposes - it makes a distasteful business practice feel more communal.The interesting question for me, and this goes for BHP, Chevron, Santos, Hancock Prospecting etc, is why would they want to sponsor teams like Freo and WC in the first place?
I get why Maccas, HJs, Toyota and co do, they obviously need to sell their wares to the average punter. But what are the big resource companies selling?
I've got a rough idea, but I'm interested in what others think.
What did tobacco have to do with cricket? Frankly I'm amazed that we can have an alcohol sponsor give the prohibition on alcohol advertising in general that exists elsewhere.