Opinion The Shield and Ribbon: Updating the Sacred

[Diehard Saint]

i like the latin

but
im old

We all know what it means.
I think it would be a big mistake to ditch it.
Loyalty plays a huge part in a club as unsuccessful as we have been.
I can’t see there being big changes personally.

 

[Significant]

I'm really not sure what they have done but I think it will be more significant than a tweak with all the fanfare about it.
Maybe there will be multiple logos with a wordmark/monogram, corporate and a simplified icon for apps and digital.
I have sketched and drawn up many Saints logos... but none have really taken me as something that is improved on what we have.

To have a guess, the Latin might be removed and replaced with a club slogan like the "how I want to be" theme they have been running with lately and the letters StK or name St Kilda made more prominent. There may be a new colour added to give the logo some depth like a grey or a gradient.

It'll be interesting what sort of shape it is, if I could see an outline then I'd have a good idea what would be on the inside of it.

Dude, the outline is everywhere. In the promo. At the BnF. Get to it, we need you yo do God's work for us!

 

[Spider Eater]

Dude, the outline is everywhere. In the promo. At the BnF. Get to it, we need you yo do God's work for us!

I did start reproducing that shield... turns out it's exactly the same shape as the current sheild.

 

[Armoooo]

I did start reproducing that shield... turns out it's exactly the same shape as the current sheild.

Hopefully its just bolder lines, would make the announcement a bit of overkill but it's honestly all it needs.

 

[Dr Spaceman]

 

[Spider Eater]

Care to do a mock up of what you think we'll end up with? I'm relying on your superior design skills here don't let me down
View attachment 2148910

Dude, the outline is everywhere. In the promo. At the BnF. Get to it, we need you yo do God's work for us!

Had a go at a updated crest, used Speck's concept as a starting point.

 

[Diehard Saint]

Had a go at a updated crest, used Speck's concept as a starting point.

View attachment 2151720

The overall look is great.

Not mad about the placement of 1873. Needs to be reversed out of the bottom of the cross imo.

Also don’t like the Euro-Yroke thing at all.
Make the white part of the ribbon longer and use the Latin motto.
It’s an important part of the clubs identity. I wouldn’t be ditching it.

Last thing, possibly minor, I like the little full stop under the T of St.

 

[Armoooo]

Had a go at a updated crest, used Speck's concept as a starting point.

View attachment 2151720

I'm a left wing looney but if we ditch the motto for some performative bs I will go full Elon mode

 

[PoppedCorn]

looks good imo
agree with changes suggested

love the gold touch, the st kilda font

latin has to come in but keep the euro if you can make it look good

 

[SFgiant]

Had a go at a updated crest, used Speck's concept as a starting point.

View attachment 2151804

Looks good, though it doesn't fix the problems of thin strokes making features illegible in smaller applications. I'd get rid of the white outer stroke on the shield as a first step.

 

[ULTIMATE_WARRIOR]

Funnily enough I must of got lucky, as I’ve scored one of those double passes to the new crest unveiling.

Hopefully it’s catered with an open bar!

Anyhow, I’m hoping it’s basically the 150th logo. I really liked the laurels. I’d just remove the 150 obviously and replace it with 1873. Or just an extra laurel.

 

[Saints43]

Funnily enough I must of got lucky, as I’ve scored one of those double passes to the new crest unveiling.

Hopefully it’s catered with an open bar!

Anyhow, I’m hoping it’s basically the 150th logo. I really liked the laurels. I’d just remove the 150 obviously and replace it with 1873. Or just an extra laurel.

A mate and I scored double passes as well.
Got an email today asking about dietary requirements today so that's a good start.
Hopefully a few beers to numb the inevitable pain as well.

 

[The Jack]

Assuming that means I didn’t get tickets.

 

[SFgiant]

Can I be someone’s plus one?

 

[Spider Eater]

StK Monogram concept.

 

[Armoooo]

StK Monogram concept.

View attachment 2154027View attachment 2154028

Love the effort that's been put into it, and I do think it's quite clever, but at first look it is just too busy, I don't think the first thing to jump out at you are the letters StK, instead it looks the signage for a complex freeway entrance.