Opinion The Shield and Ribbon: Updating the Sacred

[Dard Ball Get]

Whereas Ajax have gone the opposite direction, instead of the clean 2020's style, they've gone back to the 5th century BC for inspiration.

One of the worst rebrandings I’ve ever seen

 

[LazarPoodovic]

Says ST KILDA instead of ST KFC

Boooooooooooooooo…

 

[Chuckie357]

St Kilda is a suburb.
Are we, or are we not a football club?

We’re a shit show

 

[Mavefromdelburn]

One of the worst rebrandings I’ve ever seen

 

[seesalswigs44]

Whereas Ajax have gone the opposite direction, instead of the clean 2020's style, they've gone back to the 5th century BC for inspiration.

I actually didn’t mind Ajax’s haha but fair enough always the way with these things

 

[chris_h_11]

Are we, or are we not a football club?

Let be honest.....we're a football business. A franchise.

Clubs are long gone in the AFL....

 

[seesalswigs44]

Just seen it, it’s alright I guess haha

 

[Dard Ball Get]

View attachment 2169202

Ajax embroiderers 20 minutes in to sewing new logos

 

[LazarPoodovic]

Just saw the tweet.

I don’t like it. In fact, the more I watch the video, the less I like it.

Of course, it’s all subjective but I can’t help but feel it was all dumbed down for the morons who don’t understand “KFC” and to pinch pennies on sewing the patch to put on scarves and whatnot.

Thumbs down from this grumpy, old bastard.

 

[Jayman15]

Load up the Saints App seems to pop up there

 

[chris_h_11]

It's up on the socials now.

I like it - considering what it could have been....

 

[Pakenhamsaint]

It could be worse.

 

[seesalswigs44]

Load up the Saints App seems to pop up there

View attachment 2169209

Clean and bold

 

[Dr Spaceman]

I’m a traditionalist but it’s growing on me already

 

[Armoooo]

I don't like it, but not as bad as I was expecting.

I absolutely hate the black patch around it on the guernsey though. I know what they're going for, but it just looks stupid.

 

[Michael Scarn]

Not bad

 

[Hubnester]

Don't mind that actually. Found a way to keep the ribbon and integrate it into the design, a good clear heading and cleaner lines. It will just take some getting used to having the shield shape broken up a little bit.

This will look a lot nicer in a many use cases.

 

[jumperfan]

It's fine, but they could've just as easily not changed it and no one would've cared.

 

[Chuckie357]

Garbage, looks like a stupid modernized soccer logo or generic logo from any game you can create your own team. All they had to do was bolden the font and outlines

Edit- after watching the Facebook video it looks ok on merch but not stand alone or on the guernsey

 

[Armoooo]

I don't like that it looks like there's a bit of an optical illusion to me.

At the bottom of the cross, under the simplified banner, it looks almost like its a triangle that is just left of centre.

I lined it up with my phone and the cross does go in a straight line even under the banner, but it just looks misaligned to me for some reason.

 

[Southeastsainter]

The black patch on the guernsey is horrendous. Logo looks fine, not sure why we needed to change it! But better than Gold Coasts effort.

 

[Diehard Saint]

It OK. Meh. Still don't see why they couldn't keep the FC.

 

[stavro#4]

Don’t mind it.

Cleaner image for the modern age.

Be grateful for this. It could have been so much worse

 

[Hubnester]

I don't like that it looks like there's a bit of an optical illusion to me.

At the bottom of the cross, under the simplified banner, it looks almost like its a triangle that is just left of centre.

I lined it up with my phone and the cross does go in a straight line even under the banner, but it just looks misaligned to me for some reason.

Hmm I'm not seeing that, but if I was to guess is it the 'EST 1873' that's creating the illusion? The joys of working with text that can't be made to be balanced or symmetrical haha

 

[Dr Spaceman]

With the rules and regulations from the AFL regarding placement and size, has the change to the ribbon allowed for a bigger shield on the jumper