Mega Thread The Port Store Mega Thread Part 2

[Portwrld]

Ita about dollars at the end of day. Our sponsorship revenue is not bad, you are making it out to be like the MyATM and AussieATM days. I don’t know much about MG cars but if they are shit boxes like you say they are, does that really matter if they keep providing the club with good cash?


Sent from my iPhone using BigFooty.com

To start, yes, it does matter if a company and their can be rare exemptions like a Nike because of how profitable they are, but as I club, yes, profit is king, but also brand reputation and reliability matter as well.

Yeah, our sponsorship revenue is not bad, but we are a big club, and it’s to be better.

Yeah, Macron, MG, and GFG aren’t MyATM and AussieATM, thank god, but nonetheless we still need to improve on these brands to be again as marketable as possible.

 

[El_Scorcho]

To start, yes, it does matter if a company and their can be rare exemptions like a Nike because of how profitable they are, but as I club, yes, profit is king, but also brand reputation and reliability matter as well.

Yeah, our sponsorship revenue is not bad, but we are a big club, and it’s to be better.

Yeah, Macron, MG, and GFG aren’t MyATM and AussieATM, thank god, but nonetheless we still need to improve on these brands to be again as marketable as possible.

This is ignoring a lot of the market realities.

We're a medium sized club who plays in the smallest market in the league. Macron, KFC, MG and GFG are all global brands. We do very well out of sponsorships. Sure, it'd be great to be getting paid league leading rates to be sponsored by Nike (collaborating with Louis Vuitton), Apple, Coca-Cola and Mercedes Benz, but that's just not the market we're operating in. We're doing pretty well considering.

If we want to be marketable, we either need a population boom in Adelaide, or we need to play good footy and win a lot so we get premium fixturing.

 

[backtozero]

or we need to play good footy and win a lot so we get premium fixturing.

And even then there are no guarantees.

 

[TeeKray]

This is ignoring a lot of the market realities.

We're a medium sized club who plays in the smallest market in the league. Macron, KFC, MG and GFG are all global brands. We do very well out of sponsorships. Sure, it'd be great to be getting paid league leading rates to be sponsored by Nike (collaborating with Louis Vuitton), Apple, Coca-Cola and Mercedes Benz, but that's just not the market we're operating in. We're doing pretty well considering.

If we want to be marketable, we either need a population boom in Adelaide, or we need to play good footy and win a lot so we get premium fixturing.

How many clubs in the AFL have really premium international brands sponsor them? It's only really Collingwood and Sydney, especially Sydney. And it's no coincidence these are the two clubs Nike sponsor. The biggest clubs in the biggest cities. That's never going to be us. It's literally just market reality.

 

[Lagooner]

This is ignoring a lot of the market realities.

We're a medium sized club who plays in the smallest market in the league. Macron, KFC, MG and GFG are all global brands. We do very well out of sponsorships. Sure, it'd be great to be getting paid league leading rates to be sponsored by Nike (collaborating with Louis Vuitton), Apple, Coca-Cola and Mercedes Benz, but that's just not the market we're operating in. We're doing pretty well considering.

If we want to be marketable, we either need a population boom in Adelaide, or we need to play good footy and win a lot so we get premium fixturing.

Three of the Big 4 Vic clubs have C-Grade guernsey sponsors in Great Southern Bank, Latitude and Dutton Automotive (lol). We’re doing alright.

 

[Portwrld]

This is ignoring a lot of the market realities.

We're a medium sized club who plays in the smallest market in the league. Macron, KFC, MG and GFG are all global brands. We do very well out of sponsorships. Sure, it'd be great to be getting paid league leading rates to be sponsored by Nike (collaborating with Louis Vuitton), Apple, Coca-Cola and Mercedes Benz, but that's just not the market we're operating in. We're doing pretty well considering.

If we want to be marketable, we either need a population boom in Adelaide, or we need to play good footy and win a lot so we get premium fixturing.

Well that’s the whole point lol like play good footy and win a lot so we get premium fixturing, big sponsors like us = win win

I’m a tad surprised that our president knows a lot of people in different industries that this hasn’t happened.

 

[Dylan8]

I don't think ditching Macron will result in a premiership I just want a new Nike windbreaker

 

[Portwrld]

How many clubs in the AFL have really premium international brands sponsor them? It's only really Collingwood and Sydney, especially Sydney. And it's no coincidence these are the two clubs Nike sponsor. The biggest clubs in the biggest cities. That's never going to be us. It's literally just market reality.

Why can't we be there sitting at the table with the likes of Collingwood and Sydney?

I call BS on that. The likes of Nike and co. wouldn’t snub us because we are located at Queen Street, Alberton, SA, and not at Corner of Olympic Boulevard and Batman Avenue, Olympic Park, Melbourne, VIC, or Paddington, NSW, where the Swans are.

That can be us; don’t forget the connections that our president has in the industry. It’s just that he doesn’t use them in a similar manner that Eddie did when he was president at Collingwood.

Remember in 1999 no one would have ever thought a company like Emirates would be sponsoring a footy club, yet Eddie got the impossible, possible done. I don’t like guy at all, but you have to give credit where credit is due.

We can be that, and David has his own connections, and we could be that.

 

[El_Scorcho]

How many clubs in the AFL have really premium international brands sponsor them? It's only really Collingwood and Sydney, especially Sydney. And it's no coincidence these are the two clubs Nike sponsor. The biggest clubs in the biggest cities. That's never going to be us. It's literally just market reality.

And even then, Collingwood and Sydney have spent much of the last decade in ISC guernseys. As has the league's richest club, West Coast. Essendon spent a few seasons with them. Hawthorn who are one of those super marketable clubs we're aspiring to be like currently have their gear made by, you guessed it, ISC.

Macron are comfortably more prestigious than ISC.

 

[Duckimus Prime]

They went back to a top brand after that

Collingwood were dumped by ISC, because ISC didn't want to run the AFL's style apparel sponsorships anymore. Especially when the AFL itself, puts out junk merch in competition.

 

[Portwrld]

Collingwood were dumped by ISC, because ISC didn't want to run the AFL's style apparel sponsorships anymore. Especially when the AFL itself, puts out junk merch in competition.

But Collingwood was going to Nike anyway; their netball team had already signed with them, and Nike was taking over in all their sporting squads. It was one of the last sponsorships that Eddie got onboard during his presidency at the pies.

 

[Portwrld]

And even then, Collingwood and Sydney have spent much of the last decade in ISC guernseys. As has the league's richest club, West Coast. Essendon spent a few seasons with them. Hawthorn who are one of those super marketable clubs we're aspiring to be like currently have their gear made by, you guessed it, ISC.

Macron are comfortably more prestigious than ISC.

You’re making out that ISC is Fiat, and we traded in our Fiat for Macron being Ferrari. That’s not the case.

We can really do better than what we’ve currently got.

 

[Hodges 153!]

We need less of whatever the fk this is.

 

[El_Scorcho]

But Collingwood was going to Nike anyway; their netball team had already signed with them, and Nike was taking over in all their sporting squads. It was one of the last sponsorships that Eddie got onboard during his presidency at the pies.

Collingwood dropped Adidas after 2012 (the same year we dropped Reebok) to go with Star Athletic for 5 years and then ISC for 4, before getting signed by Nike in 2021.

Given Collingwood are the biggest club in the league, why do you think they used these small local companies for a decade?

 

[El_Scorcho]

You’re making out that ISC is Fiat, and we traded in our Fiat for Macron being Ferrari. That’s not the case.

We can really do better than what we’ve currently got.

That's a particularly hamfisted strawman argument.

You're pissing and moaning about Macron (and our other global brand sponsors) despite it being repeatedly pointed out to you that your expectations aren't realistic at all, and in fact several fashionable clubs have an even less desirable manufacturer than we do, or did so in the recent past.

 

[malcheski]

Collingwood dropped Adidas after 2012 (the same year we dropped Reebok) to go with Star Athletic for 5 years and then ISC for 4, before getting signed by Nike in 2021.

Given Collingwood are the biggest club in the league, why do you think they used these small local companies for a decade?

And West Coast (the richest club in the league) went away from Puma to sign with ISC, then went with Castore (manufactured by Sekem) for two years, and are now with NB (neck logo sale) which is manufactured by Belgravia.


Essentially, merch contracts for AFL sides are stupid, large global brands wont ever invest in a small market for a niche sport and even if they do, it it purely from the Australian offshoot office with no direct creative control as their merch is all based off old templates from the larger sports.

 

[Portwrld]

We need less of whatever the fk this is.



View attachment 2190445

HoMie

 

[Portwrld]

Collingwood dropped Adidas after 2012 (the same year we dropped Reebok) to go with Star Athletic for 5 years and then ISC for 4, before getting signed by Nike in 2021.

Given Collingwood are the biggest club in the league, why do you think they used these small local companies for a decade?

AFL was different last decade to this decade has more eyeballs, bigger TV deals. It’s makes things more market Nike to go from one to two clubs.

 

[crowpuncher69]

To start, yes, it does matter if a company and their can be rare exemptions like a Nike because of how profitable they are, but as I club, yes, profit is king, but also brand reputation and reliability matter as well.

Yeah, our sponsorship revenue is not bad, but we are a big club, and it’s to be better.

Yeah, Macron, MG, and GFG aren’t MyATM and AussieATM, thank god, but nonetheless we still need to improve on these brands to be again as marketable as possible.

MG sponsor the South Sydney Rabbitohs in the NRL who are arguably one of the biggest clubs. I think our sponsorships are decent.

 

[crowpuncher69]

We need less of whatever the fk this is.



View attachment 2190445

I'd wear it. I'm a bit fruity though.

 

[Portwrld]

That's a particularly hamfisted strawman argument.

You're pissing and moaning about Macron (and our other global brand sponsors) despite it being repeatedly pointed out to you that your expectations aren't realistic at all, and in fact several fashionable clubs have an even less desirable manufacturer than we do, or did so in the recent past.

They are realistic but their is no point going forward

 

[Duckimus Prime]

We need less of whatever the fk this is.



View attachment 2190445

This is AFL Merch and has absolutely nothing to do with any club and their apparel sponsorships.

KNITS

100% of profits from our Melbourne streetwear go towards achieving our mission in supporting young people affected by homelessness or hardship.

homie.com.au

Interestingly, everyone seems to have unique patterns.

 

[Dylan8]

We need less of whatever the fk this is.



View attachment 2190445

This is kind of fire I'd wear it if it was a windbreaker with a Nike logo on it. What is the club doing about the I Need a New Nike Windbreaker Situation?

 

[Dylan8]

I'd wear it. I'm a bit fruity though.

Great post great username great avatar

 

[El_Scorcho]

AFL was different last decade to this decade has more eyeballs, bigger TV deals. It’s makes things more market Nike to go from one to two clubs.

Then why have Adidas gone from sponsoring 2-3 clubs to sponsoring nobody?