Mega Thread The Port Store Mega Thread Part 2

[Portwrld]

They used ISC for about 5 years.

They went back to a top brand after that

 

[Lagooner]

They went back to a top brand after that

Yeah and half the teams don’t even have branded guernseys anymore. West Coast is arguably the richest club of them all and they have Caltex in place of an apparel sponsor. I don’t even know who makes their stuff these days. Other clubs are doing the same Brisbane, Melbourne, St Kilda, GWS, it’s a thing now.

We might sell some more merch with a Nike or Adidas on board but then again we don’t know the terms of the deal in the background. Maybe financially we’re better off overall with Macron and really that’s all that matters.

 

[Lefti93]

With all due respect, Macron isn’t great like you’re saying it is.

Their products are figure-hugging AF, you have to buy 2 to 3 sizes up to get a good fit, never had that problem with any other kit manufacturer ever that made our stuff and stylistically they haven’t made any good merch apart from the PB and remake 04 home jumper.

The only merch that I’ve liked and bought from Macron is the coal training jumper back in 2021 from The Port Store, this one down below.

View attachment 2189464

The rest have all been meh from a design perspective; there is not one piece of item again apart from the PB and 04 jumper that you would buy.

The Nikes, Adidas, Pumas, etc. of the world would offer more money. It’s not like we’re Adelaide Olympic, with due respect to them, but we wouldn’t be taking on a worse deal; we would be creating a deal that creates more people to view our stuff; it allows all parties involved to charge a high commission and more profit for everyone.

Better products, recognisable brands, more profit = win-win.

lol the make community proud line just looks out of place.

 

[Dylan8]

Yeah and half the teams don’t even have branded guernseys anymore. West Coast is arguably the richest club of them all and they have Caltex in place of an apparel sponsor. I don’t even know who makes their stuff these days. Other clubs are doing the same Brisbane, Melbourne, St Kilda, GWS, it’s a thing now.

God we're so tinpot

 

[Lefti93]

Yeah and half the teams don’t even have branded guernseys anymore. West Coast is arguably the richest club of them all and they have Caltex in place of an apparel sponsor. I don’t even know who makes their stuff these days. Other clubs are doing the same Brisbane, Melbourne, St Kilda, GWS, it’s a thing now.

Yeah this struck me this season too. I remember looking into it, I am pretty sure New Balance do those teams' apparel, Giants have Puma. I don't mind NB, weird they're not really shown anywhere on the guernseys.

 

[Portwrld]

Yeah and half the teams don’t even have branded guernseys anymore. West Coast is arguably the richest club of them all and they have Caltex in place of an apparel sponsor. I don’t even know who makes their stuff these days. Other clubs are doing the same Brisbane, Melbourne, St Kilda, GWS, it’s a thing now.

We might sell some more merch with a Nike or Adidas on board but then again we don’t know the terms of the deal in the background. Maybe financially we’re better off overall with Macron and really that’s all that matters.

If Nike, Adidas or Puma come to the table their offering more money then a Macron that’s certain.

Big brands went big to Collingwood because their in terms the AFL, their one of the easiest teams to market and sell ditto that with the other big Victorian clubs they all went to Puma even Essendon who been shit for donkey years now.

Again, We are big club and we have to be a marketable and sellable as possible.

 

[Portwrld]

Yeah and half the teams don’t even have branded guernseys anymore. West Coast is arguably the richest club of them all and they have Caltex in place of an apparel sponsor. I don’t even know who makes their stuff these days. Other clubs are doing the same Brisbane, Melbourne, St Kilda, GWS, it’s a thing now.

We might sell some more merch with a Nike or Adidas on board but then again we don’t know the terms of the deal in the background. Maybe financially we’re better off overall with Macron and really that’s all that matters.

New Balance makes their stuff along with Brisbane, Melbourne, St Kilda and GWS.

 

[malcheski]

New Balance makes their stuff along with Brisbane, Melbourne, St Kilda and GWS.

Technically it's Belgravia making it under the New Balance licence

 

[Fizzler]

Yeah and half the teams don’t even have branded guernseys anymore. West Coast is arguably the richest club of them all and they have Caltex in place of an apparel sponsor. I don’t even know who makes their stuff these days. Other clubs are doing the same Brisbane, Melbourne, St Kilda, GWS, it’s a thing now.

We might sell some more merch with a Nike or Adidas on board but then again we don’t know the terms of the deal in the background. Maybe financially we’re better off overall with Macron and really that’s all that matters.

Every club that sells off their sternum sponsor space is with New Balance, with the exception of Hawthorn who remain with a semi-relevant sponsor of Skechers, but their jumpers are made by ISC. Dunno if it results in more or less money for the club, but you’d have to think they make more seeing as the New Balance logo is still on the shorts, the jock tag and all the off field stuff, and whatever discount they get to not be on the sternum is hopefully countered by the extra money the replacement sponsor pays.

 

[El_Scorcho]

The Nikes, Adidas, Pumas, etc. of the world would offer more money. It’s not like we’re Adelaide Olympic, with due respect to them, but we wouldn’t be taking on a worse deal; we would be creating a deal that creates more people to view our stuff; it allows all parties involved to charge a high commission and more profit for everyone.

I very much doubt we got an offer at all from Nike or Adidas. Nike align themselves with the most famous clubs in the league and Adidas currently sponsor nobody.

We probably spoke to Puma, but if they offered more money, why didn't we sign with them? Do you think Richo just really loves Macron? The Macron deal was clearly the better offer on the table.

More people viewing out stuff =/= a better financial deal on it's own, especially as, as i've said, how many people do you think are regularly going into Puma stores who aren't also regularly going into a Rebel Sport? Maybe Puma store employees and that's it.

 

[Fizzler]

If Nike, Adidas or Puma come to the table their offering more money then a Macron that’s certain.

This would be so far from the truth if I had to guess. We’re the only club that is with Macron in the AFL and I think only Perth Glory, Melbourne Victory and Parramatta Eels are with them in terms of other national sports leagues in Australia. That’s 4 clubs in 3 leagues, and you’d think they pay a slight premium to us and Parra so that they have some sort of footprint in the AFL and NRL (whereas they’ve been in the A-League and wider soccer for a while). And with a fanbase that is arguably the most invested in their jumpers, we’re making sales regardless of the company having a massive recognisability.

I highly doubt that Puma who already have 4 AFL clubs, 1 A-League team and Queensland for Origin and would be dishing out more to Port Adelaide when there are bigger targets around the league. We are bottom 4 in terms of wider fanbase size, and yes Puma sponsor one of the teams below us, but they can wear that seeing as they are a bigger company and also have Richmond and Essendon in their roster.

Not even gonna indulge the idea of Nike who were a disaster for Carlton at the end of that partnership, and how late and unreliable they are for their current clubs, our fanbase would hate that. Wouldn’t even shock me if they would end up not making the prison bar jumpers in a quantity that’s close to acceptable. Same deal for Adidas who for various reasons over the years made garbage jumpers for Hawthorn and Essendon, and their off field stuff was pretty tacky. These companies don’t care enough about the AFL to make good looking stuff for the clubs.

 

[Scodges]

Look, I love the Prison Bar jumper like any Port supporter does, but the chances of getting the Prison Bar jumper as a permanent home kit are zero to none for as long as Collingwood are in the league, unfortunately.

In my opinion, you can’t simply add black, white, and teal on the prison bar jumper. It’s too unique and perfect to add any other colour then black and white.

I saw a mock up some fan made, may have been facebook. He added some teal & silver around the edges of the bars. It actually looked better than the chevron we currently wear.


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[Scodges]

As time goes on, it's become more and more apparent that we should just have gone with a prison bar colour variant in 1997.

We have to wear a guernsey with teal on it anyway, it may as well be the guernsey design that is synonymous with Port Adelaide.

We'd have avoided some of the identity shock we had for the first decade if we'd been wearing the bars at home, even if they were black and teal. The Prison Bar guernsey in any colours reads as Port Adelaide, and it was the one unique symbol of the club we could have carried forward.

I fully acknowledge why we refuse to compromise now, the black and white guernsey is sacred and we've already done all the compromising. But I think if we'd worn black and teal bars since 1997, we'd still be wearing them now, and we'd be having the same fight to wear the black and white bars that we're having anyway. We've long argued that we won't compromise but did that actually help us avoid any of the bullshit? I'd argue that it didn't.

I fully get the "yeah but black and teal bars isn't our guernsey" argument, i've made it many times myself. But instead we've now had a bunch of variants that are even less Port Adelaide than a black and teal PBs guernsey would be.

The Chevron guernsey has almost exclusively bad memories associated with it. It represents the worst era in our 155 years. We adopted it because it was a refreshing change to have a traditional looking footy guernsey after over a decade of 90s era mistakes, but it's not ours, it's yet another compromise, another push towards genericism that we should be trying to avoid.

Start pushing the Port Adelaide in our branding as hard as possible. Drop the chevrons as a bookend to this awful era. Wear the black and teal bars in home games, and keep wearing the original bars in showdowns.

Yeah 100% this.


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[Willsy10]

Geelong are with cotton on and they are the most successful club of the last 20 years, this idea that we NEED a big global brand is horse shit.


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[Steve Dore]

Geelong are with cotton on and they are the most successful club of the last 20 years, this idea that we NEED a big global brand is horse shit.

Who makes the players' guernseys has almost as much influence on performance as the number on their back.

 

[Portwrld]

I very much doubt we got an offer at all from Nike or Adidas. Nike align themselves with the most famous clubs in the league and Adidas currently sponsor nobody.

We probably spoke to Puma, but if they offered more money, why didn't we sign with them? Do you think Richo just really loves Macron? The Macron deal was clearly the better offer on the table.

More people viewing out stuff =/= a better financial deal on it's own, especially as, as i've said, how many people do you think are regularly going into Puma stores who aren't also regularly going into a Rebel Sport? Maybe Puma store employees and that's it.

Look for starters. We don’t know if Puma, Nike, or Adidas sat at the table with us. It would be a question to ask Richo.

But still, big clubs align with big brands, and we are a big club.

When sponsors come to the table and the likes of a Nike onboard along with a KFC, you will have an easier time selling the club; of course, you need on-field performance to match that as well in terms of winning games and premierships, but it makes things so much easier to sell.

 

[Portwrld]

Geelong are with cotton on and they are the most successful club of the last 20 years, this idea that we NEED a big global brand is horse shit.


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It’s not horseshit at all.

Yeah, Geelong is the most successful club of the last 20 years in terms of on-field success, but are they a more marketable brand than, say, Collingwood, Carlton, or Richmond? No, and granted, all three are the biggest three clubs in the land, but things like being sponsored by Emirates or having your kits made from Puma make things easier to sell to sponsors.

But hey, let’s stick with Macron, who makes crap designs on products, MG, a crappy, unreliable car manufacturer, and GFG, and needless to say anymore on them because all these brands are just as easy to sell as Collingwood sponsors and on-field success.

 

[Willsy10]

It’s not horseshit at all.

Yeah, Geelong is the most successful club of the last 20 years in terms of on-field success, but are they a more marketable brand than, say, Collingwood, Carlton, or Richmond? No, and granted, all three are the biggest three clubs in the land, but things like being sponsored by Emirates or having your kits made from Puma make things easier to sell to sponsors.

But hey, let’s stick with Macron, who makes crap designs on products, MG, a crappy, unreliable car manufacturer, and GFG, and needless to say anymore on them because all these brands are just as easy to sell as Collingwood sponsors and on-field success.

I’d say Geelong are every bit as marketable as those other 3 clubs. Plus 4 flags from 6 GF’s and finals every year but 2 over the last two decades is much more important than some snazzy merch.

And I think most of the merch of all clubs looks pretty similar. I’m not looking at Collingwood’s gear and thinking wow they look so much better than everyone else.


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[PAFC66]

Geelong are with cotton on and they are the most successful club of the last 20 years, this idea that we NEED a big global brand is horse shit.


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They also get more government grants than any other club in the comp

 

[PAFC66]

It’s not horseshit at all.

Yeah, Geelong is the most successful club of the last 20 years in terms of on-field success, but are they a more marketable brand than, say, Collingwood, Carlton, or Richmond? No, and granted, all three are the biggest three clubs in the land, but things like being sponsored by Emirates or having your kits made from Puma make things easier to sell to sponsors.

But hey, let’s stick with Macron, who makes crap designs on products, MG, a crappy, unreliable car manufacturer, and GFG, and needless to say anymore on them because all these brands are just as easy to sell as Collingwood sponsors and on-field success.

Nah stick with MG they're like top 3 in the most sold cars in Australia now. They're absolutely dominating the landscape and only growing. There's also more unreliable cars made in Germany than MG these days.

 

[Portwrld]

I’d say Geelong are every bit as marketable as those other 3 clubs. Plus 4 flags from 6 GF’s and finals every year but 2 over the last two decades is much more important than some snazzy merch.

And I think most of the merch of all clubs looks pretty similar. I’m not looking at Collingwood’s gear and thinking wow they look so much better than everyone else.


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It’s not all about the snazzy merch; it’s like it’s what this brand represents, and they help in making the club more attractive to future sponsors.

 

[Portwrld]

Nah stick with MG they're like top 3 in the most sold cars in Australia now. They're absolutely dominating the landscape and only growing. There's also more unreliable cars made in Germany than MG these days.

Their top 3 are because they are cheap AF to buy; that's why they're dominating the market and growing.

The unreliable cars made in Germany for the most part aren’t being made there; they’re being made in Mexico.

 

[Willsy10]

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It’s not all about the snazzy merch; it’s like it’s what this brand represents, and they help in making the club more attractive to future sponsors.

Ita about dollars at the end of day. Our sponsorship revenue is not bad, you are making it out to be like the MyATM and AussieATM days. I don’t know much about MG cars but if they are shit boxes like you say they are, does that really matter if they keep providing the club with good cash?


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[TeeKray]

I wouldn't buy an MG but they're doing very well in the budget end of the market. And let's face it, at risk of sounding like our Chairman, we're hardly a Sydney Swans style glamour club so a lower tier car brand is not exactly beneath us.

KFC is one of the biggest fast food brands in the world, we've done well to get a logo like that on our guernsey.

GFG I don't know much about other than what I read here.

The best thing about our current sponsors is that they're all long term - GFG 6 years, MG 5 years, KFC 4 years. Building strong partnerships like these is better than getting a bigger name brand on board who pisses off after a few years to go sponsor a bigger club.

 

[Portwrld]

I wouldn't buy an MG but they're doing very well in the budget end of the market. And let's face it, at risk of sounding like our Chairman, we're hardly a Sydney Swans style glamour club so a lower tier car brand is not exactly beneath us.

KFC is one of the biggest fast food brands in the world, we've done well to get a logo like that on our guernsey.

GFG I don't know much about other than what I read here.

The best thing about our current sponsors is that they're all long term - GFG 6 years, MG 5 years, KFC 4 years. Building strong partnerships like these is better than getting a bigger name brand on board who pisses off after a few years to go sponsor a bigger club.

The goal has to be like the Sydney Swans style glamour club and granted we not in Sydney dolled up to the nines being prim and proper like our president thinks he is..

However, KFC is the big sponsor we have, and I absolutely agree we've done well to get a logo like that on our guernsey, and credit goes to the likes of Richo and co. for getting KFC onboard but Macron, MG, and GFG I wouldn’t be renewing.

It’s not like they are the RAA or Flinders Uni, for example, a platinum partner whose local South Aussie-known and respected brands and, where possible, let’s help out, and in Flinders Uni’s case, we both do create work together with the Diploma in Sports Management that works well for both the club and Uni, plus get more people degrees and allows them to find employment at the club or elsewhere.

These brands don’t allow us to be marketable as possible for new sponsors, which allows us to gain more money and increase value to our club. The goal must be to be the most valuable club in the AFL, which is very hard, especially with Collingwood, Carlton , Sydney etc… in it, but let’s push the boundaries as much as possible and keep good top recognisable brands that are gonna bring good money into our club happy.