If we had that answer we'd be making a fortune in sports psychology and not posting on here.
My belief is the club is afraid of the big moments. It's been this way since 2001. Our finals failures aren't exclusive to Hinkley. It happened in 2001-03. The 2007 GF loss did huge damage to the club. Now Hinkley's failures in recent seasons just add to the issue. There's something wrong with the club when the stakes are their highest.
It's a club issue and has been for years. What causes it I don't know.
It can’t live up to its past? Fear of failure.